Smoke Alarms: The Perfect Gift: This is a newspaper public service announcement encouraging the use of smoke alarms. It includes a graphic depicting a wrapped present with the words “Smoke Alarm” written on the box. The headline states: “Smoke Alarms: The Perfect Gift.” The text at the bottom states: “Smoke alarms don’t last forever. They need to be replaced every 10 years. This holiday season, give a gift to save a life.”